Trump Knows The Power Of A Product Launch

Want to do $729 million in one day?

This video shows Ivanka Trump describing how they managed such a feat.

What she describes is a one year pre-launch process where they slowly released information about the new building .

Building up anticipation and interest with feeder stories and talking about the level of demand and interest that built up the social proof and scarcity.

So come launch day they could have sold the building 4 times over.