You might not know who Justin Bieber is, or you might be his number fan. Love him or hate him, it doesn’t matter. This article isn’t about him. It’s about you and how you can be the Justin Bieber of your market.
Why would you want that?
Justin Bieber is currently the hottest pop star on the planet. With 167,138,582 views of his videos on YouTube, over 1.9 million followers on Twitter and 2,799,344 fans on Facebook (that’s more than Britney Spears has, remember who she is?) he was a guest on Saturday Night Live last weekend and he is only 16.
Maybe you don’t want a billion teenage girls to friend you on Facebook, but becoming the celebrity in your market is definitely something you want to aspire to. So here are 7 ways you can become like Justin.
1. Target the right market. Do you think Justin would have any success if he recorded an album targeted at Metallica fans? Think about what you’re offering and who really wants it.
2. Connect with your audience. Don’t sit in your ivory tower and look down on your subjects. These days it’s not hard to do build a relationship with your fans. Get a Twitter account and start tweeting.
3. Give your audience some of your content without having to buy. If you’re a writer, giveaway a free chapter of your book. If you’re a band put some of your music on your website for your fans to enjoy. People appreciate it and it builds reciprocity, so when they come to actually spending money they will go with your product.
4. Name your gang. On social media sites people are referring to Justin’s fans as ‘Biebers’. Is there a term you can coin that gives your followers a title or a group name?
5. Create some fan merchandise. Create an accessory, t-shirt or social badge that all your loyal fans can wear or place on their networking site so they can show the world they are a fan.
6. Encourage your fans to interact with each other. People love to communicate with others who with the same interests as them. It shows them they’re not alone if their love for wearing lederhosen, or whatever it is you sell. Start a forum or a Facebook page so your fans can get together.
7. Be seen with other market leaders. Having Usher as his BFF (best friend forever) certainly helped propel Justin to where he is today. Who can you align with in your marketplace to increase your authority, or cool factor?
Follow these steps and maybe one day you too will have be on the cover of People magazine. Or Miniature Donkey Talk magazine.