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This episode of the Product Launch Mastery Podcast was one I was super excited about.

I have been a follower of these two ladies for quite a while now so to actually have them on my little ol’ podcast was awesome.

Marie Forleo is a dancer, published author and hugely successful entrepreneur who works with women entrepreneurs to get them living rich, happy and hot.

Laura Roeder teaches small businesses how to create their own fame and claim their brand online.

The reason I wanted to speak to these ladies is that they have teamed up to create the Rich, Happy & Hot B-School (non-affiliate link).

I didn’t want to talk to them about the product itself (I have not seen the product though if their past offerings are anything to go by, it has to be fabulous), what I really wanted to talk with them about is their launch marketing!

While still using a strategy and formula that works, they injected their own personalities, enthusiasm and authenticity into their launch sequence.

Which is something that is rarely seen these days.

That is why I wanted to get these ladies on the line. To share with you how vital, but easy it is to use a proven product launch strategy, but make it your own.

Did you see their videos? what were your thoughts on them?

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As a product launch consultant I often find myself buried under mind maps, process maps and notes written on scraps of paper and napkins.

This is because I have yet to find one solution that works best for me when it comes to implementing a product launch marketing strategy.

But maybe I have now found one?!

Rick Braddy of Winning Ware has developed the “Winning Ware Quick Launch” software.

This is a piece of software that you can follow step-by-step, that tells you “do this, now do this, then do this”, that walks you through an entire launch sequence.

I have yet to test the software (which you can check out here, and get a free 7 day trial) however Rick tells me that it will keep me more organised and in control and make life simpler and easier.

I’m definitely interested in something that can do that!

Have you used the Quick Launch software?

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I couldn’t pass up an opportunity to talk to a former marketing executive of Apple.

Even if it meant coming home early from the pub on a Friday night due to the time difference.

Steve Chazin of www.MarketingApple.com spent a number of years at Apple and was one of the brains behind getting Apple back from the brink of bankruptcy in the 90’s.

He has written a fabulous ebook about how to market like Apple which you can download from his site.

In this episode of the Product Launch Marketing Podcast he goes into depth on some of the ideas and marketing strategies that makes Apple the legendary company it is today.

(Toward the end the audio drops out a little but you still hear the Apple goodness)

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Holy crap Batman

If someone doesn’t take what is given in this episode and make money with it I will throw myself off a gutter (I’m afraid of heights).

If I sound a bit nervous on this episode. It’s probably because I was. James is one super intelligent guy and quite frankly I was intimidated before talking to him. But I learned pretty quickly that he’s actually a nice Aussie bloke.

James Schramko of SuperFastBusiness.com and the Fast Web Formula seminars gives the exact step-by-step blueprint of how he made millions of dollars in one weekend doing a launch in an offline business.

Think you can’t do a launch with an offline business? here’s proof that it can be done.

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Wow what a fantastic episode of the Product Launch Marketing Podcast!

Todd Brown of StrategicProfits.com gives so much actionable information that I should charge for this one.

He discusses how to build valuable joint venture relationships, how to create desire and excitement and the importance of the reason why.

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On this episode of the Product Launch Mastery I chat with the lovely Michelle MacPhearson of SocialMediaDaily.com

Michelle has had great success with Product Launches over the years, her first launch was so successful that she created a business from it.

Her latest launch of Crowd Mountain showed how she has grown and adapted new techniques while still staying true to the basic strategy.

We discuss how and why to use video in a launch, the use of surveys and building a relationship with your list.

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In this episode Valerie Young of www.ChangingCourse.com discusses how to make a launch win-win for everyone involved and how you can use scarcity and not be a tool.

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This podcast was so much fun!

Not only does John Gallagher of www.LearningHerbs.com tell you exactly how he gets an email open rate of 40% he also shares his experience of keeping things simple and authentic. And we have a lot of laughs 

So if you don’t like to hear people having fun, don’t listen to this podcast!

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This podcast comes with it’s own bad jokes (made by me of course).

Jordan Cooper, professional stand-up comedian, comedy writer and entrepreneur type  gives his take on how to have a remarkable launch.

We discuss his ideas put forward in his article 7 Strategies for Escaping  ”Me Too” Product Launches and he gives some great advice on using humour in your marketing.

To learn more about humour in marketing check out Jordan’s blog Not A Pro Blog

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Launch Fatigue!

Step up and claim your prize!

If you’ve been in the internet marketing space or blogosphere for any amount of time you have no doubt seen this phenomena called ‘launch fatigue’.

The accepted definition is something along the lines of:

“Being subjected to multiple guru launches running concurrently with all affiliates mailing the same list with the same email”

It’s something that is unique to this market and it is the topic of this podcast.

David Risley, a successful blogger and online entrepreneur, wrote a post entitled
Oh S**t, Another Damn Product Launch?! which dealt with the idea of fatigue.

In this episode of Product Launch Mastery we have a chat about what launch fatigue is, why it seems so specific to this market how to avoid it in your marketing.

Listen and let me know your thoughts on the concept of launch fatigue